Gilbert McCurdy was the son of John C. McCurdy, who founded McCurdy's in 1901 and who operated a department store at 285 Main Street East in Rochester. Gilbert took over the business, expanded it and attracted fame by co-developing the Midtown Plaza with Maurice Forman and making McCurdy's Department Store a key player in the plaza. Gilbert McCurdy was extremely active in the First Baptist Church of Rochester being responsible for the commission of the "McCurdy Cross" which graces the sanctuary.
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