The House of Guitars, located on Titus Avenue, is probably the best known business (musical instruments and CDs & records) in the Town of Irondequoit, made famous by wacky television commercials that were a staple of late-night local television in the 1980s and 1990s. Rather than a big-box retail operation, the H.O.G. consists of several buildings cobbled together in a maze-like fashion that lends a flea-market feel to excursions there. Much of their advertising features the slogan "The store that ate my brain!"
and people have been known to use that phrase to refer to the business. Brothers Armand and Bruce Schaubroeck began their business in 1964 by selling guitars out of the basement of their mother's home. Awards Voted "Best Musical Instrument Store" in City Newspaper's 'Best of Rochester' Awards in 2015.1 Voted "Best Record Store" in City Newspaper's 'Best Of' Awards in 2008.
2 Photos House of Guitars photo tour by RocPic.Com 1http://www.rochestercitynewspaper.com/rochester/best-of-rochester-2015-food-and-drinkgoods-and-services/Content? oid=266255422008 Best of Rochester - Readers Choice Awards