The Kaleidoscope Toy Shop was a former toy store located in the Titus Mall plaza. Believed to have opened in 1985. Known as "Rochester's Largest, Most Unique Children's Specialty Store." Sold various toys like Brio Trains, Lego sets, Playmobil sets, Halloween costumes, dolls, books and other children's items.
Also sold helium filled balloons. Closed in 1996. As of 2012, part of it is now a Subway restaurant, and the rest of the space is Passantino Sports.