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Version 1— Imported from RockWiki archive — April 9, 2026

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Name: Now and Zen
URL slug: now-and-zen
Category: retail
Description: (Aug. 2012) Now and Zen, LLC was a New Age gift store located in the South Wedge. They sold imported goods, festival and hippie clothing, books, tarot cards, jewelry, and a large variety of incense. They also carried items by local artists, issues of Rochester Teen Set Outsider, and hosted events such as henna, pipe ceremonies, Pixie Circles, workshops, belly dance performances, and crystal bowl meditations. Everything they carried was Fair Trade. Now and Zen was also home to the Desert Rhythms Middle Eastern dance troup, which has been performing in the region for over 25 years. Owners Brian K. Jefferson and Laura Pothier met at the Brushwood Folklore Center Seasonal Festival. They opened their store in January 2012. Grand opening was in April 2012. They decided to close in August 2014.
Status: Active listing
As of snapshot: 4/9/2026, 11:17:03 AM