Piehler is a new and pre-owned car dealership on Panorama Trail in Penfield selling Jaguar, Range Rover, and Land Rover vehicles. The company has been operating since 1952 and has been a frequent recipient of the D&C Choice Awards for Auto Services. Piehler was a major Pontiac dealer until the brand was discontinued. They have also previously sold Buick, GMC, Subaru and Kia vehicles.
Piehler dealerships were previously located on Lake Avenue in Rochester and later on Ridge Road in Webster.