May 5-10 2010 The 360 - 365 George Eastman House Film Festival, formerly the Rochester High Falls International Film Festival is an annual film festival held each spring in Rochester, New York. The executive director of the festival is Rosie Taravella. The Festival's mission is to feature exceptional work of women in all areas of film, video and new media, highlighting Rochester's standing as the home of motion picture film (George Eastman) and the women's rights movement (Susan B. Anthony).
Over the course of the festival, R/HFIFF presents some 90 features, documentaries, shorts, children's and young adult programs, student filmmaking competitions, panel discussions, master classes, and informal "Coffee With" events featuring visiting filmmakers and stars. The festival is a lively mix of emerging and well-established talent, with past guests that include actresses Christine Lahti, Angela Bassett, Jane Alexander, Candice Bergen, Joan Allen, Famke Janssen and Sally Kellerman, voice-over actress Nancy "Bart Simpson" Cartwright, producer Lauren Shuler Donner, and director Vicky Jenson.
In June 2007, the festival was organized as the merger of two existing local film festivals, the High Falls Film Festival (est. 2001) and the Rochester International Film Festival (est. 1959). After the 2008 event, the two festivals separated again. The Rochester International Film Festival retains its name, while The High Falls Film Festival continues as The Rochester High Falls International Film Festival.
According to a 12/19 D&C article the festival has been cancelled for 2012 and a new Executive Director is being sought.